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Todo sobre la Silver Economy y la «Silverización»

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Los Baby Boomers se sienten ahora más jóvenes que nunca, y esto no es una casualidad, sino que se debe a un fenómeno que no pararás de escuchar: La Silver Economy. 

Y es que, según World Economic Forum, se calcula que en 2025 ya habrá más población mayor de 60 años que menor de 14, y que en 2050 el 22% de la población mundial tendrá más de 65 años. Como imaginarás, esto hará que el consumo en ciertos sectores se dispare y alimente una economía cuya contribución al PIB europeo alcanzará el 32% y generará un 38% del empleo (Fuente: Informe The Silver Economy de la Comisión Europea). Interesante, ¿verdad?

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Qué es la Silver Economy o Economía Plateada

Llamamos Silver Economy a toda actividad económica y sector de actividad que cubre las necesidades de las personas de más de 55 años. Es decir, cualquier producto o servicio que satisfaga la demanda generada a raíz del envejecimiento de la población. 

Qué lo provoca

Como bien sabemos, la pirámide de población se ha invertido, habiendo aumentado la esperanza de vida y disminuido la natalidad. Es por eso que se agrupan algunas características comunes para aquellas personas mayores de 55 años:

Características de las personas Silver

• Más ahorro: estas personas tienen un mayor patrimonio y poder adquisitivo, nada comparable a los millennials.
• Más tiempo: Disponen de más tiempo libre y más ganas de aprovechar el tiempo en aquellas actividades que les gustan o que siempre han querido hacer. 
• Más posibilidad de consumo: los dos puntos anteriores generan que estén dispuestos a consumir más.
• Más ganas: es la nueva generación joven, con muchas más ganas de compartir, vivir experiencias y disfrutar. 
• Más exclusividad: ya saben lo que les gusta y cuáles son las marcas que consumen, por lo que se convierten en un target muy fiel 

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Oportunidades y Beneficios de la Silver Economy

Visto el potencial de este mercado, las oportunidades son claras: 

1. Darán paso a nuevos negocios, creando productos y servicios que no existían adaptados a las personas mayores y a sus necesidades
2. En consecuencia, se generarán más empleos y aunque se mantendrán muchas profesiones que vienen existiendo desde siempre como el cuidado de las personas mayores, se crearán muchas otras nuevas.
3. Los beneficios en cuanto al PIB serán de miles de millones, siendo esta generación senior el nuevo motor de la economía a nivel nacional y europeo
4. Añadimos el punto de la Silverización, ya que el cambio que estarán dispuestas a dar muchas empresas y organizaciones públicas será un ejemplo de solidaridad para adaptarse a este colectivo. 

Los Sectores más afectados

Como hemos comentado, la Silver Economy afecta a todos los sectores de actividad, pero podemos distinguir algunos en los que más influye como pueden:

• Turismo y Ocio senior
• Prevención y Promoción de la salud
• Alimentación y Actividad física
• Adaptación al hogar y Movilidad
• Servicios financieros y Seguros

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Ejemplos de Startups Silver Economy

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Oroi es un canal de realidad virtual con experiencias para el entretenimiento y la estimulación cognitiva orientadas a generar bienestar emocional y entrenar las funciones cognitivas en las personas mayores. 

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Burulogy es una herramienta desarrollada para trabajar y mejorar las capacidades mentales estimulando las funciones cognitivas a través de una app que ofrece ejercicios mentales creados por profesionales. 

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Adsenior es una plataforma que permite a las startups, pymes y grandes empresas a contratar perfiles senior por horas, semanas o proyectos, con la garantía de que ambas partes están aseguradas durante la duración del proyecto.

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Qida es una empresa de impacto social que provee de una atención domiciliaria y un seguimiento de calidad, con especial énfasis en el colectivo cuidador.

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Kuvu es una plataforma digital que permite conectar a personas de distintas generaciones fomentando la convivencia intergeneracional. 

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Cuideo es una solución para encontrar cuidadores a domicilio de personas mayores o dependientes. Conecta al cuidador más cercano mediante geolocalización y ofrece la opción de servicio a domicilio según las necesidades del cliente. 

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Tucuvi se basa en una herramienta de cuidado virtual, con un funcionamiento desarrollado a partir de la inteligencia artificial y voz para monitorizar a tus pacientes en su hogar. 

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Beprevent es una sencilla solución de inteligencia ambiental que informa de las rutinas y comportamiento de las personas mayores a través de una aplicación para el móvil.

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Cómo Silverizar tu proyecto  

Definitivamente, cualquier proyecto puede “Silverizarse” con muy pocos cambios. Por ejemplo, si tienes una app móvil, puedes adaptar el tipo y el tamaño de letra para las personas que tengan menor visión debido a la edad.  

Si no, ponte en la piel de tus abuelos y piensa en cómo podrían utilizar tu producto. Y como el rango es amplio, piensa también en si será igual de difícil para aquellos que tienen 55 años, por ejemplo. 

Es hora de cuidar a quienes nos cuidaron, y creemos que no hay mejor manera que adaptar los proyectos a los senior, o crear startups innovadoras ideadas especialmente para ellos.  

Es por eso por lo que impulsamos la convocatoria Silver Economy Call, muy conscientes del potencial y el futuro de este mercado, junto a Adinberri y a Rural Kutxa. ¡Esperamos tu proyecto!

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Si queréis sabes más sobre la Silver Economy, os dejamos este vídeo donde Juan Carlos Alcaide, autor de «Silver Economy: Mayores de 65: El nuevo target» habla justamente sobre este tema:

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